Kia has engaged in a number of sponsorships with some of the most popular sporting events in the world. Along with showing the brand's commitment to community involvement, it also shows that Kia is attaching to dynamic, energetic causes.
Company officials proudly claim, "We at Kia wish to share the true spirits of sports with our customers around the world."1
Some of the sporting events that Kia is currently sponsoring includes:
- FIFA Socccer World Cup
- EURO 2012 (soccer)
- Australian Open, (tennis)
- X Games
- Among others.
Many of these sponsorships include access to special game-related events, extended media coverage,
and plenty of brand exposure to some of the most engaged fan bases across the
globe. Without question, this is a pretty sweet deal.
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