Most consumers and critics know the best way to get a feel for the direction an automaker is heading. Simply put, you just need to look at the vehicles which are being offered. While Alan Jay Kia agrees that new Kia vehicles speak for themselves, Kia is moving in another direction to help further improve its customer image.

Kia has engaged in a number of sponsorships with some of the most popular sporting events in the world. Along with showing the brand's commitment to community involvement, it also shows that Kia is attaching to dynamic, energetic causes.

Company officials proudly claim, "We at Kia wish to share the true spirits of sports with our customers around the world."¹

Some of the sporting events that Kia is currently sponsoring includes:

• FIFA Socccer World Cup
  
• EURO 2012 (soccer)
  
• Australian Open, (tennis)
• X Games
  
• Among others.
  

Many of these sponsorships include access to special game-related events, extended media coverage, and plenty of brand exposure to some of the most engaged fan bases across the globe. Without question, this is a pretty sweet deal.

Keep an eye on our evolving Alan Jay Kia blog if you would like to stay updated with Kia news, rumors, models, and more. If you are interested in taking a new 2013 Kia for a spin, come down to 401 US Highway 27, Sebring, FL 33871 anytime. We have a massive inventory of popular Kia models in stock, including the Kia Optima, Kia Soul, and much more.